As of 16 Sept 2019, Tasiast 24k’s payroll seeds a consumer market in remote Mauritania. Ironu asks if access and pricing deliver value or just promises.
Section
Consumers
The Big Five of Social Media in Zambia
In Zambia, the most used social network is Facebook, followed by LinkedIn, YouTube, Instagram and then Twitter on number five. Generally, Zambians in Zambia are not using social media as much as can be used, due to literacy, availability of relevant content and cost...
Liberia’s Roberts airport terminal — strategic model what comes next across the region
As of 25 July 2019, Liberia’s new Roberts terminal makes travellers a promise. Whether it means lower fares, better access and reliable service, examined.
AfCFTA operational launch in West Africa — customer demand the risks and opportunities
AfCFTA’s operational phase launches in Niamey. The Consumers lens: will West African customers get lower prices and better access, or new promises?
Cocoa income differential in Côte d’Ivoire — strategic model the business case to test
Cote d’Ivoire’s cocoa premium succeeds only if farmers receive it. Ironu applies a customer-adoption lens to the last mile, access and trust in the chain.
Airline privatisation in Cabo Verde — customer demand why it matters across the region
Will Cabo Verde’s airline privatisation give customers lower fares and better access, or mainly new promises? A consumer-demand read on price, access and trust.
Senegambia Bridge opens in The Gambia — strategic model — why it matters for investors
As of January 2019, the Senegambia Bridge opens across the River Gambia, replacing the Trans-Gambia ferry. What it means for prices, access and consumers.
Ghana’s Year of Return tourism — regional opportunity why it matters across the region
Ghana’s Year of Return targets a digitally reachable diaspora audience. Ironu asks whether customers get real access and value, or mainly promises, in 2019.