The electric vehicle (EV) market in sub-Saharan Africa is ripe for growth, with high awareness of EVs among drivers and a favorable total cost of ownership. However, high up-front costs and range anxiety are major hurdles to widespread adoption.Recent research...
Section
Consumers
Guinea-Bissau’s IMF reform programme — customer demand the business case for investors
Guinea-Bissau’s IMF programme reshapes the consumer backdrop, but customers will judge it on prices, access and reliable service, not on the approval itself.
The Importance of Adapting to Change in Digital Marketing
The digital landscape is constantly evolving, and businesses that want to succeed in this space need to be able to adapt to change. From new technologies and trends to shifting consumer behaviors and expectations, there are always new challenges to navigate. In this...
The TikTok Formula for Success
TikTok's rise to success is not surprising. The video-sharing app, originally launched in 2016 as Douyin by Chinese tech company ByteDance, has reached 1 billion users faster than any other social media app. In the United States, it has become the most popular place...
Lekki Deep Sea Port in Nigeria — strategic model the business case for decision-makers
Lekki Deep Sea Port promises lower landed costs and faster clearance for Nigerian consumers. Ironu asks whether the saving reaches the shelf.
The Impact of Cancel Culture on Business in a Digital Age
Cancel culture is a phenomenon that has gained significant attention in recent years, particularly on social media. Cancel culture refers to the practice of calling out and boycotting individuals or businesses for perceived wrongdoings or controversial statements. The...
The Benefits of Email Marketing
Email marketing is a powerful tool that can help businesses to reach and engage customers in a cost-effective way. Despite the rise of new digital channels, email marketing remains one of the most effective ways to connect with customers and drive business growth. In...
The Future of Digital Advertising
Digital advertising has come a long way since its inception, and it continues to evolve at a rapid pace. With new technologies and platforms emerging all the time, the future of digital advertising is exciting and full of possibilities. In this article, we're going to...
CLSG power connection in Liberia — strategic model how the market shifts for investors
Liberia’s CLSG power link, 17 November 2022, through the consumer lens: prices, access, reliability and the customer behaviour that decides if it is real.