Freetown International Airport’s new terminal raises Sierra Leone’s gateway capacity. What it means for travellers, pricing, access and consumer-facing
Section
Consumers
Optimizing Internal Operations using Data Analytics
Coca-Cola is one company that has remained a global giant in its industry because of optimizing internal operations using data analytics. Coca-Cola leverages Big Data Analytics to identify the patterns in the purchases, what suits the people of a specific region,...
Call for Modern Policing Brings Technology to the Fore
President Boko pressed in February 2023 for modern, technology-enabled policing paired with community policing, as crime patterns shift faster than old methods can follow.
Africa is Ready for Making and Consuming Electric Vehicles (EVs)
The electric vehicle (EV) market in sub-Saharan Africa is ripe for growth, with high awareness of EVs among drivers and a favorable total cost of ownership. However, high up-front costs and range anxiety are major hurdles to widespread adoption.Recent research...
Guinea-Bissau’s IMF reform programme — customer demand the business case for investors
Guinea-Bissau’s IMF programme reshapes the consumer backdrop, but customers will judge it on prices, access and reliable service, not on the approval itself.
The Importance of Adapting to Change in Digital Marketing
The digital landscape is constantly evolving, and businesses that want to succeed in this space need to be able to adapt to change. From new technologies and trends to shifting consumer behaviors and expectations, there are always new challenges to navigate. In this...
The TikTok Formula for Success
TikTok's rise to success is not surprising. The video-sharing app, originally launched in 2016 as Douyin by Chinese tech company ByteDance, has reached 1 billion users faster than any other social media app. In the United States, it has become the most popular place...
Lekki Deep Sea Port in Nigeria — strategic model the business case for decision-makers
Lekki Deep Sea Port promises lower landed costs and faster clearance for Nigerian consumers. Ironu asks whether the saving reaches the shelf.
The Impact of Cancel Culture on Business in a Digital Age
Cancel culture is a phenomenon that has gained significant attention in recent years, particularly on social media. Cancel culture refers to the practice of calling out and boycotting individuals or businesses for perceived wrongdoings or controversial statements. The...